Earth Hour is an initiative by WWF (world wildlife fund), a campaign against global warming.
Its based on an idea that switching off our electricity for 1 hour in an area, locality can aid a lot against Global warming. Imagine a whole city shutting off lights, the effects are really exponential.
Earth Hour began in Sydney in 2007, when 2.2 million homes and businesses switched off their lights for one hour. In 2008 the message had grown into a global sustainability movement, with 50 million people switching off their lights.
In 2009, India joins Earth Hour for the first time. New Delhi and Mumbai are among 825 cities across 80 countries and territories that have pledged their support to VOTE EARTH during Earth Hour 2009.
In 2009, Earth Hour is being taken to the next level, with the goal of 1 billion people switching off their lights as part of a global vote. Unlike any election in history, it is not about what country you’re from, but instead, what planet you’re from. VOTE EARTH is a global call to action for every individual, every business, and every community. A call to stand up and take control over the future of our planet.
VOTE EARTH campaign was simple by just switching off the lights for one hour on Saturday, March 28, 8:30 pm to 9:30 pm local time.
I was in the hospital, during this time. As im on call in the hospital, I cannot switch off the whole hospital lights. I did my bit by switching off lights in my room and the adjoining rooms for 1 hour between 8.30 pm and 9.30 pm. and i felt really good about it. Imagine the effect of switching off lights in the entire country and world would be. This campaign is phenomenal and the attention and importance that it has got is even more encouraging. Its a small bit we can give back to mother earth. If we can have similar campaigns every year, the results would be really great..
Kudos too WWF to come up with such a wonderful idea and successfully campaigning it..